Google in Australia has already taken proceedings against other companies allegedly infringing its trademark, such as Groggle (Groggle is now named Drinkle and the proceedings have settled).
Now Google has a new ‘infringer’ in its sites, a family owned company called Scoogle. The name Scoogle comes from a modification to the family name of Scougal, and sells eyewear ie: nothing to do with Google’s own business.
A source close to Scoogle says that Google is “…just bullying the modified version of the Scoogle family name”.
Google itself hasn’t yet commented – watch this space!
The full Sydney Morning Herald article is here.